![]() Using primary sources, this paper traces the development of a strategy that skillfully integrated a long and patient campaign of subversion and terror operations with a consistent information campaign that reduced local support for Sahwa rivals and fueled the rise of the Islamic State’s caliphate. This case study examines a decade-long campaign to poison the use of the term “Sahwa” (Awakening), as part of a larger effort to discredit and delegitimize all future Sunni rivals of the Islamic State in the areas of its core caliphate and non-contiguous affiliates. Much less attention has been paid to its propaganda targeting local audiences, which tends to be more difficult to access and decipher. ![]() The Islamic State is infamous for its sophisticated media campaigns, such as the one that inspired a large-scale migration of supporters to its so-called caliphate.
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